1. It’s Your Food Truck Business, but The Customer Is Always Right

Customer satisfaction is one of the most important key performance metrics in the foodservice business. Old wisdom has it that no matter the situation, the customer is always right. A better way to put this into perspective is that a customer is never wrong.

It is important to understand that tastes, expectations, and preferences vary from one customer to the next. If the customer feels that your food is not salty enough, is undercooked, or overcooked, they are not wrong. It is what they want and how they feel. Understanding this important difference will offer you the right mindset to excel in customer satisfaction. Also, train your staff to have this mindset when handling upset customers.

2. Listen

If you want to calm down an angry customer quickly, pay attention. Carefully listen to your customers when they complain about your food truck service or menu. Maintain eye contact with them to make them feel that you are genuinely interested in what they have to say. Remember to say, “I understand.”  Such simple words can be enough to calm them down.

3. Put Down Your Defenses

You may have put your heart and soul into planning your menu, preparing the meals, and making other arrangements. This effort may make you take your customers’ complaints personally. Be careful not to fall into this trap. While you should be proud of yourself for all the tireless effort you made, you have to drop your defenses when handling an angry customer. 

4. Acknowledge the Complaint

It does not matter whether or not you feel you are responsible for the complaints made by the customer. The customer has chosen to complain to you. Notwithstanding the nature of the business, the buck stops with you as the owner of the food truck business. Offering a sincere apology is the best way to handle such complaints.

5. Propose a Solution That Benefits Your Food Truck Business

In any foodservice business, offering a solution is the only way to de-escalate a raging customer. Once you have carefully listened to the complaint and apologized, you need to offer a solution, and quickly. Sometimes it may mean preparing another meal. If this is not possible, you can offer them an alternative dish at no additional cost. At other times, neither of the suggested solutions will appease the upset customer. When this happens, you must refund them their money.

An Optimist’s Perspective

Unfortunately, there will always be a dissatisfied customer no matter how much of a perfectionist you are. The good news is, upset customers are the best learning tools a mobile food business can have. At Legion Food Trucks, we are aware of this and that is why we put our customers at the center of everything we do. Contact us today to help you turn your angry customers into invaluable assets.

The post How To Deal With Angry Customers at Your Food Truck Business appeared first on Legion Food Trucks.

Corporate Branded Trucks

Corporate branded food trucks from Legion will automatically set your company on the path to success. We take your firm to a higher level by bringing an entirely new look. Our experienced staff of developers and fabricators bring new and groundbreaking ideas to every project.

Interactive Truck Builder

With our interactive truck builder tool, corporations create the best reflection of their needs. Our team will contact within 24 hours to learn of your goals, and together we come up with the kind of truck that will empower your brand. 

Custom Food Trucks

We have built highly successful customized food trucks. Legion Food Truck only uses the highest quality and equipment in our food trucks. Every installation in the truck is synced and aligned to minimize cost and maximize operations.

Stainless Steel Design

We use 18-gauge to construct our cabinets and counters, ensuring that they are more durable and have a sturdier structure. We weld together all shelves, cabinets, sinks, and storage compartments for maximum durability.

Easy to Maintain

We use stainless steel finishes. The ability to resist dust and grime makes them easy to maintain, clean, and polish.

Aesthetics

Legion employs the use of color throughout our food trucks by using durable powder coats. In addition to enhancing the image of the food truck, the use of bright and vibrant colors also takes away the impersonal feel that comes with stainless steel.

High Health Standards

Health is a concern to every firm that invests in food trucks. Corporate food trucks from Legion are guaranteed to have a health department approval. Our custom-built comply with some of the strictest health standards. Every truck that rolls off our floor is permitted and up to code.

Financing Your Food Truck

Looking at how to finance your food truck? Here are plenty of options. General loan offers different types of options for business owners which include; getting a business loan from your bank, acquiring a microloan which is an appropriate option if you only need a small amount, and crowdfunding which works best for business owners who have strong ties in the communities they serve. Legion Food Trucks also offers financing options so you can easily apply for leases and loans on food trucks and equipment.

Legion Food Trucks love helping new creative and entrepreneurs build their dream! Our professional builders create true works of art designed to empower your brand. Contact us  and let us share our acquaintance and love of food trucks with you.

The post Corporate Food Truck Builder Chosen by Coca Cola & Jack in the Box appeared first on Legion Food Trucks.

Earlier this year the mega-franchise Burger King worked with a custom food truck builder for corporate customers to build 40 new trucks to service eaters across the country. They also made an aggressive move alongside the addition of food trucks by hiring David Beckham, Jay Leno, Salma Hayek, and Mary J. Blige to appear in upcoming commercials. They also gave their menu a modern boost to better target mothers, families, and Baby Boomers with healthy alternatives to their standard fare. At the end of the day, food trucks drove the new campaign, spread awareness, and increased their average quarterly revenue by an estimated 32 million dollars.

When corporate clients look for a food truck builder, they may already know what they are looking for in terms of who to partner with, while others may only have an idea. This article will help large businesses determine which food truck company is the best option to meet all their needs, and even exceed them.

Food Truck Company Locations Mean Nothing

One of the biggest mistakes made by corporations looking for branded food truck companies is to limit their search to their local area or even their state. The best food truck companies that work with some of the biggest business names in the country have clients from California, Texas, New York, Florida, and Illinois. In other words, businesses savvy to the hallmarks of an exceptional food truck manufacturer will not be shy to partner with a food truck builder located 2000 miles away or more. When looking for a food truck company, the location should have no bearing on your decision-making process.

Study the Food Truck Company Portfolio

Your success in achieving all the associated goals that come with investing in a fleet of food trucks means your builder should have a healthy portfolio of large corporate clients that meet your company’s size and needs. Don’t settle with a company that has only build food trucks for the mom and pop clients; while these customers are indeed valuable look for multiple corporate clients like Google, Jack in The Box, Warner Brothers, Burger King, and other mega players that have high standards and demands. You should also look for food truck companies with repeat corporate customers–a huge indicator they are on the top of their game in satisfying the needs of big business expansion.

Demand Each Truck Meets High-Quality Corporate Standards

It’s hard to believe, but even the best food truck builders in America use the same aesthetics and manufacturing methods that are 50 years old, and most companies that hire them aren’t savvy enough to know any better. A high-quality food truck company for corporate clients will outfit a food truck with a kitchen that mirrors the same one used in the brand’s restaurants. Basically, it will look like a custom, modern kitchen on wheels. The best custom food truck builders have extensive kitchen knowledge and know-how to create a look with exceptional craftsmanship and modern equipment with all the addons and workable spatial layout to create something that stands out from the competition.

Is Your Company Ready to Learn More About Food Truck Options?

If you found value in these three tips we invite you to download this FREE GUIDE designed to help corporations choose a food truck builder. From permitting to state-of-the-art quality, this guide will empower your ability to partner with an ideal food truck company that can help expand your business.

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