1. Develop a Cohesive Brand

Wondering how to make your food truck stand out? Develop a cohesive brand! Your brand should reflect the kind of food you want to serve and the type of interactions you want to have with your customers. Come up with a catchy name that reflects your brand and work with a graphic designer to create a logo, business cards, and a truck wrap that all work cohesively together. Your goal is to have your brand instantly recognized wherever it’s seen. 

2. Design to Succeed

Besides being your kitchen on wheels, your food truck is also your mobile storefront. Vibrant colors and a bold design that reflects your brand will catch the eye of potential customers. Your food truck design should be unique and memorable enough that customers will remember it when they see it again. 

3. Excel in Customer Service

Customers are drawn to friendly food professionals who are knowledgeable and passionate about their food. When those same food professionals make customer satisfaction a top priority, their customer base is sure to expand. Treating your customers like friends, remembering their names and food preferences, and providing great customer service along with delicious food will keep them coming back.

4. Have a Strong Social Media Presence

Is your food TikTok-worthy? Mouth-watering images of your food, along with relevant hashtags, will help spread the word about your business. Use other platforms (Facebook, Instagram, and Twitter) to promote your food truck business via special promotions, upcoming events, and social media contests. Don’t forget to list your location and hours every day across your social media accounts.  Also, use them to highlight any new menu offerings! 

5. Tweak Your Menu in Response to Customer Feedback

Your customers might be excited about your buffalo burger but would like a different choice of toppings or maybe they want more spice in their burritos. By listening to your customers’ feedback and adjusting your menu in response, you’ll develop a loyal following who will help spread the word about your food truck.

6. Make Your Food Truck Inviting

Lights, music, and colorful signs will all grab the attention of potential customers. A digital menu board placed away from the counter allows the customer to peruse the menu at their leisure. It may even attract people from farther away who just want to see what’s up and are then tempted into ordering.

7. Become an Event Regular

Events and festivals are a fantastic opportunity to connect with a larger audience. They’re also a great place to test new menu items and gather feedback from a large number of customers at once. Just make sure that you protect your brand by maintaining the same food quality and exceptional customer service as you would offer in the face of much smaller crowds.

Really Make Your Food Truck Stand Out

We hope you’ve picked up some ideas on how to make your food truck stand out. At Legion, we can bring all of your food truck concepts to life. Contact us today for a  food truck that truly stands out from the competition!

The post How To Make Your Food Truck Stand Out appeared first on Legion Food Trucks.

No matter how delicious your food is, presentation matters a great deal. As such, your food truck must be inviting and this means that the colors and the graphic you choose have an impact on your mobile restaurant.

In this guide, we offer valuable tips to help you create a winning food truck graphic that will see your business soar. Here are four elements that will make your food truck stand out and grab the attention of your target customers:

Tips for Creative a Stand Out Food Truck Graphic

Creating an eye-catching and appealing graphic for your food truck is essential for attracting customers. Here are some tips to help you design an effective food truck graphic:

1. Big Is Better

Food trucks should be branded in a way that makes them noticeable from a distance. Often, food trucks are parked on streets and people need something they can easily see and identify. Using large fonts for your food truck graphic makes them easily visible. 

Text and images used for your menu need to be big enough so people won’t have to strain when reading through your menu. 

2. Be Colorful

Bright colors easily attract attention. However, the colors should match and create a favorable ambiance. Using high-contrast colors also makes your food truck graphic easily recognizable as it sets the difference between the background and your graphic text.  

3. Consider Modern Graphic

Your food truck graphic creates a brand for your mobile restaurant. Leveraging technology helps you choose truck wraps that stand out. Choosing text and graphics that leave a lasting impression is paramount for the success of your business.

Using 3-D technology is an excellent way to create texts that speak to your customers. The height of the graphics determines your truck’s visibility. Placing the graphic at a reasonable height, particularly up on the truck makes them visible, and people can easily read them even in crowded places. 

4. Include Everything That Matters

Creating a good truck wrap that grabs the attention of your target customers helps you stand out and remain competitive, regardless of your location. A truck wrap determines how easily it can be identified. With a great truck graphic that is clear and of high quality, your food truck will create a lasting impression on your customers. 

Besides your menu, your food truck needs other elements such as your contact information and a logo. While you may not include everything you sell on the wrap, ensure that your menu is complete, with food prices. Your logo should also be enticing and your contact info clear and legible. This helps customers reach out to you whenever they need your services. 

Get Expert Help from Legion Food Trucks

At Legion Food Trucks we understand how branding impacts your food truck business. We go where other manufacturers won’t. We are committed to helping you build a top-of-the-line food truck that checks all the boxes.  We will also remove the hassle of getting licenses, permits, and approvals from the local health department.

Whether you are an established restaurant expanding into new markets or an aspiring entrepreneur launching your first business, Legion Food Trucks is dedicated to making this venture a success for you. We are here to provide you with the guidance and mentorship you need to navigate this competitive space. Get in touch with us and learn how to take your mobile restaurant a notch higher.

The post How to Create A Winning Food Truck Graphic appeared first on Legion Food Trucks.

This blog post will showcase some of the most creative and inspiring food truck designs to spark your imagination and give you a taste of what’s possible.

Trending Food Trucks Designs and Themes

Food truck designs should be unique and culturally relevant to attract new customers. Here are seven popular designs and themes to inspire your next rebrand:

1. The Vintage Vibe

One trend that has been gaining popularity in recent years is the vintage food truck design. This style often features a retro color scheme and vintage signage, giving a nostalgic and charming vibe. One example is “The Rolling Stove,” a food truck serving classic American diner food with a vintage twist.

2. The Pop of Color

Another trend gaining traction is using bold and bright colors on food trucks. This can add a playful and fun element to the design and make the truck stand out in a sea of more subdued vehicles. An example of this is the “Rainbow Grilled Cheese Truck,” which boasts a colorful rainbow design that will catch any passerby’s eye.

The Modern Minimalist

If you prefer a more modern and minimalist design, you have plenty of options. One example of this style is “The Clean Eats Truck,” which features a sleek and simple design with a monochromatic color scheme and clean lines.

3. The Artistic Approach

Another unique approach to food truck design is to incorporate art into the design. This can be anything from murals to graffiti art and can add a unique and interesting element to the truck. An example is “The Street Eats Truck,” which features a custom mural depicting the diverse street food scene.

4. The Eco-Friendly Option

In recent years, many food truck owners are opting for eco-friendly designs. This includes solar panels, recycled materials, and even green roofs. An example is “The Green Machine,” a food truck powered entirely by solar energy and featuring a green roof with a garden.

5. The Themed Design

 Another way to make your food truck stand out is by incorporating a specific theme into the design. This can be anything from a specific cuisine, pop culture references, or even a specific location. An example is “The Hawaiian Hideaway,” a food truck serving traditional Hawaiian cuisine and featuring a tropical-themed design complete with palm trees and hibiscus flowers.

6. The Customizable Option

 Another trend in food truck design is to incorporate customizable elements into the design. This can be anything from a chalkboard menu to a digital screen displaying different promotions or specials. An example is “The Interactive Cafe,” a food truck with a digital menu that can be easily updated and a built-in ordering system.

Create Your Original Food Truck Design

Starting a food truck business is a great way to share your passion for food and creativity with the world. And when it comes to creating a unique and eye-catching food truck, it’s important to find a reputable company that can help you make your vision a reality. That’s where Legion Food Trucks comes in.

 With our expertise and wide range of options, we can help you build the perfect food truck for your business. Please don’t wait any longer; contact us today and take the first step towards hitting the road and serving delicious food to your customers.

The post 7 Unique Food Truck Designs To Inspire You appeared first on Legion Food Trucks.

Here are five tips to help you design an amazing food truck wrap:

How To Design A Food Truck Wrap in 5 Steps

The goal is to design a food truck wrap that leverages target customer psychology with high-quality images to create an eye-catching concept that will leave a lasting impression for years.

Here are five steps to designing your food truck wrap:

1. Develop a concept
2. Incorporate brand elements
3. Research your customers
4. Use high-quality images
5. Make it legible

1. Develop a Clear Concept

Standing out from the crowd starts with a clear concept and an eye-catching design. Keep things simple, but include key elements to help make your truck stand out, such as catchy text, bold colors, and memorable images.

For example, the Dumpling Company worked on the Radical Sasquatch concept to promote their food truck, effectively capturing their brand essence.

Let’s say you’re the owner of a vegan food truck called The Veggie Grill. A catchy concept might be “Veggies On Wheels” – an easily recognizable phrase that people can quickly grasp and associate with your food truck.

2. Incorporate Your Brand Elements

Branding is everything, and it needs to be consistent across all your marketing initiatives. A strong brand identity will help customers instantly recognize your food truck when they see it on the street.

Use your logo, colors, and other elements from your existing branding to create a cohesive design that will wow every passerby.

Imagine if Veggie Grill opted to use a bright yellow background with their logo, brand colors, and an image of their food truck on wheels. The result? A wrap that catches attention a mile away and conveys a strong message about the food truck’s vegan offering.

3. Research Your Target Customers

Customers don’t like to feel like you’re selling to them; they prefer to feel like you’re communicating with them. Speaking to their problems, addressing their wants, and understanding how they think will help create a wrap that resonates with them.

Invest in researching your target customers, their needs, wants, and psychology. For example, young professionals and millennials may respond more positively to a bright, dynamic design.

Alternatively, older customers may prefer something more conservative and subtle.

Moreover, it helps to consider the context and mood of your parking spot. For example, the city vibe is wildly different from what you’ll experience in rural areas.

4. Use High-Quality Images & Graphics

Using top-notch images and graphics effectively captures people’s attention. Moreover, clarity is essential for any advertising, as it helps customers quickly understand your message.

For example, a vegan truck has to have images of various vegetables and clean, vibrant visuals complemented by a clear message.

5. Make it Legible

A food truck wrap will only be effective if potential customers can read and understand the messaging easily. Keep letters, words, and logos large enough for anyone passing by to read them from a distance.

Crystal clear messaging will attract the attention of hungry customers, and if they like what they see, you might have a new regular customer.

Design Your New Food Truck Wrap

No concept is out of reach for our team of fabricators and designers. Let us design a custom vinyl wrap to establish your food truck as one-of-a-kind. Contact us today or use our interactive food truck builder to get started.

The post 5 Tips For Designing An Amazing Food Truck Wrap appeared first on Legion Food Trucks.

Creative food truck lighting ideas can give an impressive, fashionable and luxurious feel that will attract customers like a moth to a flame. If you’re looking for some innovative lighting concepts for your truck, you came to the right place.

4 Food Truck Lighting Ideas to Try Out

1. Cool and less bright bulbs in lighting

LED lights have lower temperatures and heat ranges that will make your food truck space comfortable. LED lights are also less intense than traditional fluorescent bulbs, so they will not irritate your employees’ or customers’ eyes.

Consider checking the kelvin and lumen scale of the bulbs you intend to use to ascertain the brightness is safe and the heat emitted is relatively lower.

2. Tube bulbs for overhead lighting

Tube bulbs are perfect for lighting your food truck interiors since they can cover a wide area. Tube bulbs, particularly Fluorescent tubes and LED tubes, are recommended for energy efficiency to help save on the cost of power used in operating your food trucks. 

Consider tube bulbs that will perfectly adapt to your truck conditions to avoid emitting too much vapor and even place them in strategic positions that may prevent them from being smoked out when cooking in the truck.

3. String lights and colored bulbs

Colored light bulbs will make your food truck charming, given the relaxed ambiance it radiates. The colored bulbs should complement the interior of the food trucks to make them a valuable inclusion.  

Similarly, patio string lights are glamorous lighting additions that give customers celebration vibes, increasing your interactions. For instance, hanging patio lights on a tree or post near you or an artificial tree you move around with will emit the glitter that keeps customers guessing and attracted to your space.

4. Plastic cup lights

Plastic cup lights are common, yet a sophisticated idea, if incorporated correctly, will attract customers to your food trucks. Plastic cup lights, particularly red ones, have often been associated with partying and celebrations, passing a sassy message to your customers with the impression that you are here to offer them a good time while they enjoy the wide range of delicacies on the menu.

Get More Food Truck Lighting Ideas From The Experts

Food truck lighting is an excellent feature in alluring and keeping customers glued to your space. Having the proper lighting and design ideas to make your food truck lively will increase customer interactions that result in higher sales. 

These were just a few food truck lighting ideas to get you inspired. For more tips on how to make your food truck stand out, contact our team of experts today or use our interactive food truck builder to create your dream kitchen today.

The post 4 Food Truck Lighting Ideas To Attract More Customers appeared first on Legion Food Trucks.

One way to stand out is to design and optimize your coffee truck‘s tight spaces for maximum functionality and aesthetics. Wondering how you will make the most of the truck’s tight spaces? Read further to understand how to design your coffee truck interior like a pro.

1. Optimize Your Limited Storage

Coffee trucks tend to be small and limited in space. Therefore, with the restricted space and relatively heavy foot traffic, a well-planned and executed strategy can save on extra space without cluttering your truck. One way to optimize your space is to install vertical storage. With vertical storage, you can:

• Elevate operational efficiency
• Improve accuracy in managing inventory
• Improve your food truck space’s ergonomics.

2. Purchase All-in-One (Multi-Purpose) Appliances

Whether it’s a coffee machine or other cooking and food prepping appliance, ensure you get one that has more than one functionality in one machine. This way, you can save extra space and money on purchasing different appliances for different functions.

3. Install Non-skid Flooring

Kitchens are prone to slippery situations and accidents due to spilled coffee or food items. Fortunately, you can design your coffee truck’s flooring to prevent slippery surfaces and accidents. Install non-skid flooring with more traction to prevent your staff from slips and falls, which can result in serious injuries. The best flooring for a coffee truck is rubber, since it is designed to be slip-resistant even when wet. Also, rubber flooring is strong and durable, making it a sound and long-term investment.

4. Install A Functional Cooling System

Uneven temperatures can make your food truck kitchen unbearable and uncomfortable. Furthermore, some foods need certain temperatures to remain fresh, usable, and edible. As such, you must have a proper cooling system to maintain the appropriate temperature. Simultaneously, you must ensure your kitchen is properly ventilated to avoid creating health and safety hazards.

Cooling systems come in varieties. As such, you can purchase a cooling system matching your coffee truck’s interior layout and decor.

5. Stainless Steel Designs Are the Way to Go

A stainless steel interior design for your coffee truck makes your space look neat and functional. Generally, stainless steel designs in kitchens are recommended since they are strong, durable, and easy to clean.

Stainless steel is corrosion-resistant and is designed to withstand extreme weights. Such features translate to reduced maintenance and repair costs. A stainless steel coffee truck interior design is a long-term investment. Besides, a professionally cleaned and polished stainless steel surface leaves an attractive shine safe for usage in the food industry.

Build Your Coffee Truck

A coffee truck design should be flawless and engaging to allow you to interact with customers at a closer level. However, before serving coffee on your truck, you must ensure your interior aesthetics and value matches the exterior. Contact Legion Food Trucks—your local food truck experts to start designing your coffee truck interior today.

The post Designing Your Coffee Truck Interior: How to Make the Most of Tight Spaces appeared first on Legion Food Trucks.

You do not need to ponder anymore why this is the scenario. Here are five ways in which food trucks expand the restaurant business:

Cuts the Cost of Erecting Billboards

You have seen giant billboards advertising the most prestigious restaurants in your everyday life. How much is the cost to advertise via billboards? With a custom-built food truck branded with great food images, you will have a moving billboard visible to everyone. 

Brings Your Catering Services Close to Your Customers

Do you know that a food truck can revolutionize your restaurant business? It is true that with food trucks, you can sell food to your customers wherever they are. Food trucks bring a new experience to your loyal customers as they don’t need to travel to your restaurant to get your services.

Custom-built food truck catering services cover events such as weddings, corporate festivals, and holiday parties. The outdoor catering services help expand your restaurant business a notch higher and maximize profits.

Helps Serve your Late-Night Clients

If your restaurant only offers breakfast and lunch, you cannot maximize your potential. Late-night customers who are primarily revelers also need your services. With a custom-built food truck, you can avail food to them before leaving the drinking joints. Going where the hungry people are is a good idea.

Serves as a Marketing Tool for Your Business

A custom-built food truck is the way to market your business. Crowds will help market your business. Give some food for these people to sample. You can also sell it at a reduced price. Leaving them with a card with a well-detailed menu and the location of your restaurant is a well-thought-out idea of marketing your business.

Makes Good use of your Parking Lot in Your Restaurant for Events

Do you have a vast parking lot and wonder how to put it into use? You can use this free space to set up your food truck to advertise your business and serve food to passersby. It is a way of marketing to pull people to your restaurant.

Having this information at your fingertips, you have every reason to grab these fantastic opportunities that food trucks have to offer in expanding your restaurant business.

Build Your Own Custom Food Truck with Legion Food Truck

Do you want to build your custom food truck? At Legion Food Trucks, we create a wide range of artworks, concepts, interiors, and branded designs for food trucks. Contact us today to speak to an expert and learn more about our services.

The post Using Custom Built Food Trucks to Expand Your Brand appeared first on Legion Food Trucks.

Speed and efficiency matter in the world of fast foods. You need to manage your orders and prepare your meals better and faster. There are over 24,000 food trucks in operation in the US. If you want to survive in this market, you need to adopt the relevant top tech innovations as soon as they arrive. Below are some technological advancements in food truck cooking equipment you can’t live without.

Smart Oven

Smart combi or cook and hold oven is one piece food truck cooking equipment you don’t want to lack. After cooking is complete, the cook and hold oven lowers to a holding temperature, keeping the food ready and hot for your customers. Most of them use radiant heating technology, which reduces your energy costs and optimizes your space, as it requires no ventilation or a hood.

A Mobile POS (point-of-sale) System

A mobile POS system is a dedicated wireless device, smartphone, or tablet that remotely acts as an electronic point of sale terminal or cash register. These systems reduce friction by allowing your customers to swipe their cards through a mobile device.

Trying to fit in and operate large computers and registers in the tight space available in your food truck will just cause you more stress. The speed of the mobile POS system will keep your transactions more speedy, drastically reducing the waiting time for your clients. Mobile POS also tracks sales in real-time, allows easy inventory management, and can work online or offline, among other benefits. 

Online Food Ordering

At peak hours, food truck queues are long, which is a turn-off for potential customers and may lead to missed sales. Having an online platform where customers can order meals in advance helps you cut long queues and attract more consumers. A pre-ordering online system is advantageous for professionals during lunchtime or any other busy period. 

Digital Menu Displays

As you sell, inventory may get depleted and you would want to avoid the inconvenience of displaying foods that are not available at the moment. Digital menu displays are some innovations you can use to improve your food truck business services. These displays are attractive to your customers and help you organize your stock to update in real-time. You will offer a better customer experience and also have an easy time restocking your stores.

Let Us Help You Customize

Customizing your food truck cooking equipment to adopt the new technology will improve your customer experience and overall profitability. If you’re looking to rebrand your truck or purchase a new one, consider reaching out to Legion Food Trucks. We will advise you on the perfect design and trends and implement the latest technology in your truck. You can check out our work and contact us today for further inquiries. 

The post Cutting Edge Food Truck Cooking Equipment You Can’t Live Without appeared first on Legion Food Trucks.

How your menu looks plays a crucial role in customer behavior, affecting sales. According to a report published by Georgia State University, customers are more inclined to purchase if they find the menu visually appealing.

We’ll review three menu design ideas and how they can help you scale up your food truck business.

3 Menu Design Ideas For Your Food Truck 

While the cost of a food truck is considerably lower than opening a restaurant, it’s essential to ensure that your investment gets returns. A comprehensive and well-designed menu can help you achieve that. Here are three menu design ideas you should consider for your food truck:

1. Digital Menu Boards

A digital menu creates visual appeal, which influences customers’ purchasing decisions. The human eye is naturally drawn to visually exciting items. According to psychology, looking at images of food increases appetite. Therefore, including pictures and videos in your digital menu will not only keep your customers engaged but also encourages more sales. 

As a start-up, chances are you already have a list of food items that you’ll sell to your customers. As your customer base grows, you’ll have more demand for various food items. With a digital menu, it’s easy to add more items and update the menu without incurring more costs.

2. Whiteboard Menus

Whiteboard menus are easy to spot from a distance. In addition, they provide the flexibility of changing the menu items just by erasing them. For example, if your menu includes a daily special, it’s easier to make changes every day with no additional costs. 

What’s more, a whiteboard menu is easy to install, and you won’t have to break the bank to afford it. You can choose from a variety of materials such as:

• Wood board
• melamine
• porcelain

3. Truck Wrap Menu Display

A truck wrap menu is the best way to boldly assert your presence in a particular street and increase foot traffic.

The wrap menu provides your food truck with more visibility and allows you to use the psychology of colors to enhance brand recognition, thereby increasing sales. Studies show that creative color in branding can increase brand awareness by 80% and visual appearance by 93%.

When printing your food truck wrap menu, make sure it includes the following:

• Name of the business
• Pictures of the meals on sale
• A menu print
• Contact information

Considering the marketing advantage the vinyl wrap menu provides, the profits you stand to gain will help you recover the initial cost of installation. Moreover, the wrap adds a protective layer to your truck, helping you reduce maintenance costs in case of scratches.

Why Choose Us?

At Legion Food Trucks, we specialize in high-quality food truck designs tailored to specific client needs to help our clients scale up their businesses. We make sure that everything in the food truck is up to standard and complies with licensing regulations.  For more information or to learn more about our services, contact us today.

The post Top Menu Design Ideas for Food Truck Start Ups appeared first on Legion Food Trucks.

Although the critical difference between custom food trucks and used food trucks is the price, there are numerous factors that you will need to consider to have an excellent fit for your requirements. Here are the primary variations between the two that you will need to consider when making your buying decision. 

Custom Food Trucks vs. Used Food Trucks’ Equipment and Layout

Buying a custom food truck rather than a previously owned one is more advantageous. With a custom food truck, you can decide the equipment to use, the layout, and other preferences. Otherwise, you simply have an established design, which can limit your choice of quality food truck equipment.

Every kind of food needs different pieces of equipment. Depending on the type of cooking you are serving, you will be required to choose specific equipment, or else, you may find yourself making changes to your menu. Getting rid of old commercial cooking equipment and replacing it with new stock can be costly. Instead, you should get equipment that is suited for your truck’s plumbing and outlets.

With a customized food truck, you determine the layout first. Rather than becoming stuck with installed equipment, you can decide what equipment you require based on the meals you make. You can even explore through different commercial cooking equipment brands to install in the truck.

Custom Food Trucks: Quality

Getting a reliable vehicle to run your business safely is one of the critical factors to consider when buying a food truck. If your van breaks down, you cannot run your food truck business. As a result, you may lose profits and the mechanical costs involved in fixing your food truck. Profit loss is a situation you may find yourself in when you purchase a previously owned food truck.

However, you have peace of mind when purchasing a custom food truck since you can pick out a reliable custom food truck manufacturer. You can also choose to buy a brand-new vehicle to make sure you have few or no issues at all.

Easy Warranties

For any venture, it is vital to have a backup plan. That is where your warranties get in.

A used food truck may not have a warranty. If anything happens to the vehicle, you are disadvantaged. You may end up incurring an extra amount of money to cover the damage.

Usually, most custom food trucks have a warranty accessible to you to protect your vehicle’s different parts of equipment. Some food truck manufacturers even provide warranties on their custom-building work.

Health Codes

Whether you get a new or a used food truck, you must ensure that you adhere to all the health codes. When you buy a previously owned food truck from a different location, it may not have the local code. 

You don’t need to get into a position where you buy a previously owned food truck, and then you can’t use it at all. Luckily, with a custom food truck, manufacturers can work their best to make sure that your vehicle is guaranteed to run wherever it is that you intend to run your food truck business.

Which Option is Better for You?

There are various aspects to examine when deciding between buying a custom food truck and a used one. But if you are determined about getting into the food truck industry, it is crucial to choose a food truck that will meet all your business’s requirements and last for many years. If you need a food truck that can do that, your best option would often be to choose a custom food truck. Custom food truck manufacturers work their best to guarantee the smooth running of your business and profitability. Do not worry about food trucks for your new business; contact us today.

The post The Benefits of Custom Food Trucks vs. Used Food Trucks appeared first on Legion Food Trucks.