Marketing a Food Truck Archives - Legion Food Trucks https://legionfoodtrucks.com/category/marketing-a-food-truck/ Custom Food Trucks Mon, 27 May 2024 21:52:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://legionfoodtrucks.com/wp-content/uploads/2019/07/lft-favixon.png Marketing a Food Truck Archives - Legion Food Trucks https://legionfoodtrucks.com/category/marketing-a-food-truck/ 32 32 Social Media Marketing Tips for Food Truck Owners https://legionfoodtrucks.com/marketing-a-food-truck/social-media-marketing-tips-for-food-truck-owners/ Thu, 27 Jun 2024 21:51:05 +0000 https://legionfoodtrucks.com/?p=5677313 Food trucks are gloriously self-advertising. Wherever you go, the high visibility of your truck can and does attract hungry customers. But a little conventional marketing goes a long way. Food truck marketing best practices can ensure that crowds are waiting for you, that loyal customers seek out your truck at events, and that your reputation […]

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Food trucks are gloriously self-advertising. Wherever you go, the high visibility of your truck can and does attract hungry customers. But a little conventional marketing goes a long way. Food truck marketing best practices can ensure that crowds are waiting for you, that loyal customers seek out your truck at events, and that your reputation will grow as a local favorite mobile restaurant.

One of the best ways to build your visibility as a food truck is social media marketing. Let’s dive into the top tips for marketing your food truck on social media.

Adapt to Each Platform

Choose your social media platforms wisely and adapt your posting style to each one’s unique strategies. Food trucks are great for visual content like photos of delicious food, happy crowds, fun events, and smiling truck team members. Make sure to clip your images and videos to the right aspect ratios and lengths, with the right-sized captions for each social media platform you engage on.

Use Relevant Hashtags

Select hashtags that are relevant to each post, your marketing campaign, the food you serve, and the events you are involved in. Hashtags are how people search for content on social media, so increase your visibility and your satisfying search relevance with hashtag selection.

Combine Your Communities

Blend your digital and in-person communities through shared media. Show your digital community how much fun it is to catch lunch and join the party at your food truck. Then include links, screen names, and QR codes on your truck to connect your lunch crowd to your social media communities. Soon, they’ll be one big, happy, hungry family.

Be Consistent and On-Brand

Hone your food truck brand and make sure all your social media posts are consistently on-brand. Your brand has a voice, personality, and shared values. You may have certain themes, a penchant for puns, a fun mascot, or a passion for new recipes that will give your social media marketing that signature flavor that is you.

Engage With Your Audience

When your audience asks questions, @s you in their content, or shares pictures of your food and truck – respond, engage, and thank them. Answer questions and start discussions to do everything you can to build a conversation with your social media audience. Your page isn’t just a broadcast platform, it’s a community.

Share Where Followers Can Find You

Announce your food truck locations, schedules, and special events. Let your social media followers know where to find the truck if they are craving your secret sauce or just want to join the sidewalk party that starts wherever you set up shop. Make special announcements for events and hype your locations to get your community excited to see the truck in their neighborhood or at your festivals.

Post Frequently and Regularly

Lastly, keep up the pressure. Post frequently, energetically, and regularly. Don’t ghost your own social media channel. Remember to keep responding to your online people. Become a steady and positive presence with constant shares of mouth-watering food pics and community-building mini-events.

Boost Your Food Truck Marketing With Legion Food Trucks

If you’re looking to increase your food truck success – or plan for your grand opening – Legion Food Trucks is here to make it happen. We know the ins and outs of food truck planning, marketing, and more. Contact us for more information on how we can help your food truck business succeed.

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Does Food Truck Menu Design Matter? https://legionfoodtrucks.com/food-truck-business-ownership/does-food-truck-menu-design-matter/ Tue, 12 Mar 2024 21:14:21 +0000 https://legionfoodtrucks.com/?p=5677217 Without a doubt, the design of a food truck menu matters a lot. It helps on-the-go customers know the dishes you have, prices, and perception of quality. Customers need the information to make a quick buying decision. Keep reading to discover tricks for drafting a menu that is attractive, well-organized, and easy to scan. Why […]

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Without a doubt, the design of a food truck menu matters a lot. It helps on-the-go customers know the dishes you have, prices, and perception of quality. Customers need the information to make a quick buying decision. Keep reading to discover tricks for drafting a menu that is attractive, well-organized, and easy to scan.

Why Food Truck Menu Design Is So Important

A well-designed menu makes the ordering process more convenient, leading to faster services. Other benefits of a thoughtful food truck menu design include:

Makes the Menu Scannable

Food truck menus aren’t read in the sit-down traditional setting. For this reason, a good design leverages easy-to-read typography and visuals to guide customers quickly through your menu. The scannability ensures that customers can make a selection easily without holding up customers in line behind them.

Serves as a Guide Post

Food truck menus diverge from the conventional format, starting with drinks and sides. The twist makes food truck menus a little cumbersome to read, especially for diners accustomed to traditional menus. A well-designed food truck menu leverages color, font size, and layout to ensure everyone can easily read your menu and find all your items.

Sets the Tone for What Customers Can Expect

A good food truck menu design uses well-curated imagery to give customers a glimpse into the food truck’s offerings. The imagery creates an excellent first impression of your offerings, enticing customers to try your dishes.

Food Truck Menu Design Best Practices

At first glance, food truck menu design might seem complex, but you can achieve the desired design impact using the following simple blueprint.

1. Avoid Over-Cluttering Your Menu

When designing your menu, you’d naturally want to add everything you offer onto the document. However, including everything on the menu can cause cluttering, a huge deal breaker. For this reason, you’d want to limit the number of menu items to top-selling specialties. Ensure there is enough spacing between items to enhance scannability.

2. Use Bright Colors and Modern Graphics

Colors and graphics take center stage in food truck menu design. As a rule, use bright colors like vibrant oranges to draw the customers’ attention. In addition, stick with modern graphics to convey a sense of quality to discerning customers.

3. Highlight Your Top Dishes

A good menu design highlights your flagship offerings. Your standout dishes’ flavors will help differentiate you and strengthen your competitive advantage. Moreover, the dishes will give diners a reason to come back.

4. Maintain a Cohesive Design

Designing your menu goes beyond selecting appropriate colors, typographies, and graphics. It extends to using color schemes, fonts, imagery, and layouts consistent with your brand. The uniformity in branding will help reinforce your food truck’s identity.

Partner With Legion Food Trucks To Scale Your Food Truck Business

When running a successful food truck business, guesswork should never be part of the equation. This is where Legion Food Trucks come in handy. We support you through every aspect of the venture, including truck construction, branding, menu design, and securing permits. Contact us today to learn about our many food truck services and how we can help you succeed.

Download Your FREE Food Truck Start Up Guide Here!

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Minimizing the Environmental Impact of Your Food Truck https://legionfoodtrucks.com/food-truck-business-ownership/minimizing-environmental-impact-of-your-food-truck-business/ Tue, 05 Mar 2024 21:12:01 +0000 https://legionfoodtrucks.com/?p=5677214 Food truck sustainability involves running a successful food truck business while being mindful of your impact on the environment. This trend is gaining popularity as consumers are more likely to select a vendor that upholds environmentally friendly practices. Aside from that, it’s also a great way to help your food truck business stand out. Running […]

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Food truck sustainability involves running a successful food truck business while being mindful of your impact on the environment. This trend is gaining popularity as consumers are more likely to select a vendor that upholds environmentally friendly practices. Aside from that, it’s also a great way to help your food truck business stand out. Running a sustainable food truck business can be a little harder than a traditional restaurant, but with the right planning, it’s achievable.

6 Ways To Promote Food Truck Sustainability

There are many ways to keep your food truck fun and inviting while also being mindful of the environment. Achieve food truck sustainability by implementing the following eco-friendly tips:

Select Local & Organic Ingredients

A rampant problem in the restaurant industry is sourcing food items from afar, which increases the business’s carbon footprint. Instead, contact local suppliers for fresh food items and ingredients you need. When picking a supplier, try to find one that grows organic crops instead of ones with pesticides. You could also tailor your menu to align with the season so you don’t have to purchase specific ingredients from elsewhere when they’re out of season in your location. 

Reduce Your Food Waste

Waste can be a huge problem when running a food truck business. In addition to impacting the environment, minimizing waste can help cut food costs, increasing profit margins. Whether the waste is from consumers or is generated in your kitchen, there are plenty of ways to manage it.

  • Plan menus efficiently with similar ingredients used in different dishes
  • Offer different portion sizes
  • Compost or donate the day’s leftovers
  • Accurately forecast your food orders

Choose Energy-Efficient Equipment

Implementing energy-saving strategies in your food truck can generate a wealth of benefits. With the extreme climatic events we are experiencing across the world every other day, it’s more important than ever to purchase sustainable and eco-friendly equipment. Select energy-efficient appliances such as grills, ovens, and refrigerators that are specially designed to consume less energy while upholding high-performance levels.

Be Mindful of Your Packaging

Your food truck waste goes beyond your food ingredients. By switching to biodegradable and recyclable packaging items, you can reduce the quantity of waste that ends up in landfills, thus reducing your carbon footprint. For example, you can purchase biodegradable plates and utensils made from bamboo and cornstarch. You can also encourage customers to carry reusable containers by offering discounts to those who do so.

Use Green Cleaning Products

After a busy event, your food truck can get pretty messy. Instead of using toxic cleaning products, switch to green alternatives to achieve even more food truck sustainability. There are many readily available on the market or you can go DIY and make your own.

Opt for Digital Advertising

Flyers and posters are now a thing of the past. Most consumers don’t read the flyers you give them, with most ending up in the bin almost immediately. Therefore, to make your marketing strategies more effective and environmentally friendly, say goodbye to paper pamphlets and switch to digital marketing. In the current technological era, you may lag if you fail to leverage the power of online and social media platforms like Facebook and Instagram. Email marketing has also been successful in building lasting relationships with customers.

Start Your Food Truck Sustainability Journey With Legion Food Trucks

While customers love food trucks, a tinge of sustainable business practices can be the cherry on top. From changing your packaging, reducing waste, and switching to digital advertising to using locally sourced ingredients, green cleaning products, and energy-efficient equipment, there are many simple yet effective ways to lower your food truck’s carbon footprint.

At Legion Food Trucks, we can help you minimize your food truck business’s environmental impact by making simple changes that can help nurture a sustainable future for your business and the earth. Contact us today for all things food truck-related, like reducing your carbon footprint.

Download Your FREE Food Truck Start Up Guide Here!

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Food Truck Loyalty Programs: Do They Work? https://legionfoodtrucks.com/marketing-a-food-truck/do-food-truck-loyalty-programs-work/ Fri, 09 Feb 2024 21:31:25 +0000 https://legionfoodtrucks.com/?p=5677156 Loyalty programs encourage recurring business in a mutually beneficial way that customers broadly love. For them, it feels like they’re getting something for nothing except being a regular face at a particular place of business. Owners, meanwhile, enjoy the proven benefits of having their clientele carry around reminders to visit their business. So how about […]

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Loyalty programs encourage recurring business in a mutually beneficial way that customers broadly love. For them, it feels like they’re getting something for nothing except being a regular face at a particular place of business. Owners, meanwhile, enjoy the proven benefits of having their clientele carry around reminders to visit their business.

So how about food truck loyalty programs? Are the same strategies that work in brick-and-mortar businesses applicable to the inherently mobile nature of food trucks? Let’s look at several loyalty programs that restaurants often use and see whether food trucks can benefit as well.

Types of Loyalty Programs for Food Trucks

Here are four examples of loyalty programs for food trucks that have worked well:

Punch Cards

Punch cards are the classic example of a loyalty program that encourages repeat business in situations where a customer may have gone with a competitor otherwise. While they aren’t the most modern take on incentivizing repeat visits, they continue to pop up because they work. For an updated spin on the concept, an app with reminders can stand in for the physical punch card. The basic method: Spend X dollars, get a punch, then reach X amount of punches to enjoy a gift, like a free drink.

Buy X, Get 1 Free

A great way to encourage both customer loyalty, and to target a particular high-margin item, is giving away a free item after a certain threshold of purchases. This works differently from the standard punch card system because it targets specific menu items and could potentially provide a benefit during a single visit.

Point System

Best applied with a tracking app, a points system is a bit more complex and often gamified. Each menu item is worth a different number of points and customers can be cash points in for select items with a purchase. This is sometimes associated with loss leader tactics, but you can also use it as a profit-positive method if the right menu items are part of the incentives program.

Multi-Tiered Rewards

This approach to rewards incentivizes visits over a longer period. For example, one to four visits a year gets customers a free drink. When they pass that threshold, a new bracket rewards the next several visits in the same calendar year. For instance, htting five to eight visits a year, the customer might then earn a free side.

Are Food Truck Loyalty Programs Effective?

The above programs have proven success in the restaurant space. For food truck loyalty programs, they might not always work. If your truck frequently goes to the same spots, the above programs can be used without much adjustment compared to a traditional, stationary restaurant.

Adjustments are likely in order if your food truck moves around often or mostly spends time at festivals and events with out-of-town guests. Digital loyalty programs, with effective and easy-to-use apps, become even more important. Collaborations with other food truck owners in the region can help as well, allowing your clientele to track your truck as it moves around the area.

Get Repeat Customers With Food Truck Loyalty Programs

Loyalty programs can greatly benefit food trucks looking to generate repeat foot traffic. When thoughtfully crafted to match your food truck’s unique brand, these help show your customers your appreciation.

Legion Food Trucks can help you stand out from competitors and equip you with the right technology to serve your customers. Interested in learning more about digital marketing tactics for a successful food truck? Contact us to leverage our years of collective experience in developing marketing strategies in this vibrant, unique food service niche.

Download Your FREE Food Truck Start Up Guide Here!

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What Is Food Truck Menu Engineering? https://legionfoodtrucks.com/marketing-a-food-truck/what-is-food-truck-menu-engineering/ Fri, 02 Feb 2024 21:28:33 +0000 https://legionfoodtrucks.com/?p=5677153 With rising inflation, food trucks must find all means to continue making profits and stay afloat. One of the best ways they can survive through the dynamic food market landscape is menu engineering. Read on to find out what menu engineering is and how to apply it to your food truck business. What Is Menu […]

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With rising inflation, food trucks must find all means to continue making profits and stay afloat. One of the best ways they can survive through the dynamic food market landscape is menu engineering. Read on to find out what menu engineering is and how to apply it to your food truck business.

What Is Menu Engineering?

Menu engineering is the practice of analyzing and designing a menu to maximize profits. This looks at each menu item’s profitability and popularity to categorize them into one of four categories (star, puzzle, horse, dog) and determine their placement on the menu. When done effectively, this can increase your profits by up to 15% and help eliminate poor-performing items. Although menu engineering is usually used in restaurant menus, it’s also helpful for food truck menu boards. 

How To Apply Food Truck Menu Engineering 

Follow these steps when applying menu engineering to your food truck.

1. Calculate Food Costs

This refers to breaking down every item on your menu from its ingredients to determine how much it costs to create a specific portion of a dish that you serve. It may not be as fun as writing menu descriptions, but it’s necessary to determine profits, reduce food waste, and reduce over-ordering. The following quick rundown can help you calculate food costs for your dishes: 

  • List the ingredients used to prepare the dishes, including garnishes, cooking oil, and seasonings.
  • Calculate the cost of every ingredient in the dish. For instance, if you bought a pack of 12 buns for $3, a single bun for your hamburger would be $0.25 ($3/12=$0.25).
  • Calculate the delivery fees, interest, return changes, and other expenses related to the inventory and purchasing foods, except the labor cost. 
  • Add the ingredients and purchasing costs to get the food cost. 

 

Now that you know the food cost for specific items on your menu, calculate the contribution margin of these items. The contribution margin differs between your listed price and the food cost. This represents the amount the item contributes to your overall food truck running cost, labor cost, and profits. 

2. Determine the Popularity of Food Items

It’s easier to determine the popularity of a specific food item with a POS system. However, you can still determine this even without one. Start by choosing a particular period, preferably a few weeks, to keep a tally of every dish you sell during that period. Once you’re done, list all the items from those with high popularity to those with low popularity. 

3. Compare Items With Prices to Determine Their Category

The next step is classifying all the items on your menu. All menu items are categorized into stars, puzzles, horses, and dogs. These categories represent the level of profitability and popularity of the food item.

  • Star: High profitability and high popularity  
  • Puzzle: High profitability and low popularity 
  • Horse: Low profitability and high popularity 
  • Dog: Low profitability and low popularity 

With these categories, it’s easier to determine the fate of your menu items. Here’s what to do according to the categories: 

  • Stars: Highlight all food items under this category in your menu. 
  • Puzzle: Ensure your servers promote these items or lower their prices to increase sales volume and produce high profits. 
  • Horse: Consider creating more profitable versions of food items that fall under this category. 
  • Dog: Consider omitting items under this category or deemphasizing them by simply listing them and refraining from putting further effort into their promotion. 

4. Update Your Menu

Now that you know exactly what to do with your food items based on their categories, it’s time to update your menu. Part of the design highlights the items you intend to sell most (your stars and puzzles). You can use visual cues like colors, underlines, boxes, and pictures to help these items stick out. When arranging your menu, keep eye movement in mind, placing the star and puzzle items at the top.

5. Test and Review 

Go back and check your sales a few months after your first menu-engineering and do another round of analysis. You can make minor tweaks to your menu based on how your stars, puzzles, horses, and dogs perform. Going forward, you can continue testing your food items to determine what’s working and what’s not.

Get the Best of Your Menu Engineering With Legion Food Trucks

Menu engineering is an excellent process to help you make the most profit while running a food truck business. It enables you to analyze your food items and decide on them based on their profitability and popularity. However, besides having the perfect menu listing, it’s helpful to maintain a truck that ensures convenience in preparing and serving your customers.

At Legion Food Trucks, we can turn your vision into a custom food truck that gets you ahead of your competitors. With our interactive food truck builder, you can create a concept that matches your expectations, get a rough quote, and have our fabricators contact you to build your dream truck. Contact us today to learn about our many food truck services, ranging from helping with initial branding to creating digital menu boards.

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3 Tips To Grow Your Food Truck Revenue in 2024 https://legionfoodtrucks.com/marketing-a-food-truck/tips-to-grow-food-truck-revenue/ Thu, 04 Jan 2024 19:59:39 +0000 https://legionfoodtrucks.com/?p=5677138 Everyone loves a good food truck. From small towns to big cities, there is nothing like being served the fresh, delicious food that is offered. However, food truck owners may be approaching the new year looking for ways to increase sales and meet the demands of customers. Legion Food Trucks has some tips to grow […]

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Everyone loves a good food truck. From small towns to big cities, there is nothing like being served the fresh, delicious food that is offered. However, food truck owners may be approaching the new year looking for ways to increase sales and meet the demands of customers. Legion Food Trucks has some tips to grow your food truck revenue in 2024.

Add New, Exciting Things to Your Menu

Food truck owners can grow revenue by embracing the opportunity to be unique. When you are offering the same options as everyone else, there is nothing to help you stand out. Do some market research and find out what might be missing in your area. Come up with some delicious menu items that customers won’t find anywhere else, and watch how people will line up to get these one-of-a-kind food offerings. You can even change the menu seasonally so that you always have something fresh and unique.

Offer Easy Mobile Ordering and Payment 

In today’s busy world, everyone is looking for convenience. Mobile ordering has become increasingly popular in recent years, so offer it to your customers to grow revenue. Make sure your website is up to date and running efficiently, and also consider creating an app for your food truck. Those who work and live in the vicinity of your food truck will surely appreciate the convenience of mobile ordering, making it a great tool for driving sales. 

Also, having the option for customers to pay digitally is not only extremely convenient but can help grow revenue as well. Most people don’t carry cash with them on a regular basis, and the last thing food truck owners want is for any customer to bypass their truck simply because there is no payment option for them. Digital payments make for faster transactions, allowing the business to flow easily and more smoothly as a result.

Dominate Social Media

People spend hours on social media every day, so what better way to grow your food truck revenue than to have a strong social media presence? Take advantage of platforms such as Facebook, Instagram, TikTok, and YouTube where customers can stay up to date as well as leave reviews and feedback. 

Your social media audience will grow at a steady pace as you interact with customers, take their suggestions into consideration, and respond to their comments. There are endless ways to be creative on any social media platform. Post plenty of food pictures, hold online events, and even offer incentives for those who like your page. 

Partner with Delivery Services So You Can Serve a Wider Range of Customers

Having a delivery option is an excellent way to grow revenue. Sometimes, stepping out to get food is not always in someone’s daily schedule, so bring the food to them instead. Before long, you’ll find that you are making deliveries to offices and residences for customers who wouldn’t have otherwise been able to patronize your food truck. Don’t forget to advertise the delivery option on social media, your food truck website, and your mobile app.

Launch Your Food Truck in 2024

Want help launching or growing your food truck in 2024? Reach out to our team to build your dream food truck and get expert assistance on design, construction, marketing, revenue growth, and more.

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Steal These 7 Proven Food Truck Marketing Strategies https://legionfoodtrucks.com/marketing-a-food-truck/steal-these-7-food-truck-marketing-strategies/ Thu, 21 Dec 2023 09:55:33 +0000 https://legionfoodtrucks.com/?p=5677070 Food trucks are all the rage right now — and for good reason. It’s an excellent mobile business that allows you to find high-traffic locations where you can sell to as many customers as possible. Most importantly, food trucks can offer customers quick, casual dining options in a way that most traditional restaurants just can’t […]

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Food trucks are all the rage right now — and for good reason. It’s an excellent mobile business that allows you to find high-traffic locations where you can sell to as many customers as possible. Most importantly, food trucks can offer customers quick, casual dining options in a way that most traditional restaurants just can’t compete with. With the following savvy marketing strategies, food truck owners can generate buzz, cultivate loyal followings, and thrive in what has now become a very lucrative industry

1. Build a Loyalty Rewards Program

One of the most effective food truck marketing strategies is creating a loyalty rewards program. This allows you to build a group of regular buyers and collect valuable customer data for future marketing efforts. A basic rewards program could give customers a free item after they purchase a certain number of meals. You can also offer tiered rewards, such as discounts or exclusive deals, for frequent customers. Make sure to collect names and contact info when customers sign up. 

2. Leverage Social Media

Social media is a must for any food truck marketing strategy. Create Facebook, Instagram, Twitter, and TikTok accounts to share your menu, location, and specials. Post engaging content like photos of your food or behind-the-scenes looks at food prep. Run contests and giveaways on social media to boost engagement and encourage customers to tag your business in their posts. Social platforms are also great for answering customer questions and addressing issues in real time. 

3. Send Regular Email Updates

Collect email addresses from your loyalty program or sign-up sheet. Then, send out a weekly or monthly email newsletter with your schedule, new menu items, and other announcements. Email is one of the best ways to reach customers directly and remind them about your business between in-person visits. Include a call-to-action, like a discount code, to encourage them to make a purchase. 

4. Create Branded Videos

Video content is hugely popular across social platforms. Produce short videos showcasing your food being made, interviews with your staff, or a tour of your truck’s custom-fitted kitchen. Post these videos on your social pages and website. You can also create video ads for Facebook and Instagram. Well-made videos help customers visualize your business and learn more about your brand. As you get in the groove of posting consistent content, it may be worth investing in a high-quality video camera to up your production value — although this isn’t a requirement. 

5. Offer Online Ordering

Giving customers the option to order ahead from your website or a separate mobile app saves them time and helps them skip the line. It also allows you to plan food prep better and reduce waste. Popular ordering platforms for food trucks include BentoBox, ChowNow, and Toast. You can also try partnering with delivery services like Doordash or Uber Eats to expand your reach. Be sure to promote all your online ordering options across all marketing channels. 

6. Build a Memorable Brand

Develop a unique brand identity, logo, and color scheme that customers will recognize. Consider fun names, creative menu categories, and an eye-catching truck design to leave a good impression. Your brand should reflect your personality, values, and the type of food you serve — this helps you stand out from competitors.

7. Partner with Local Businesses

Reach out to gyms, office parks, or entertainment venues near your usual spots. See if they will promote your schedule in their communications. You can also offer to cater small company events or meetings. Partnering is a win-win; it brings you new customers and supports other local businesses.

Bring Your Food Truck To Life With Legion 

Ready to bring your food truck to life? At Legion, we offer custom-built food trucks for prospective owners. We’ll help you get your business off the ground by helping you through the entire process, from a custom design and build to a marketing and branding strategy. Reach out to us to learn more and start your food truck journey!

Download Your FREE Food Truck Start Up Guide Here!

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5 Profitable Food Truck Menu Ideas for 2024 https://legionfoodtrucks.com/marketing-a-food-truck/5-profitable-food-truck-menu-ideas-for-2024/ Thu, 07 Dec 2023 09:50:01 +0000 https://legionfoodtrucks.com/?p=5677064 Food trucks are gradually gaining popularity around the US. The business typically requires lower startup costs than traditional restaurants, and the mobility aspect enables owners to serve in multiple communities and find customer hotspots.  The problem? The word is out on how profitable food trucks can be, and entrepreneurs everywhere are starting their own. If […]

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Food trucks are gradually gaining popularity around the US. The business typically requires lower startup costs than traditional restaurants, and the mobility aspect enables owners to serve in multiple communities and find customer hotspots. 

The problem? The word is out on how profitable food trucks can be, and entrepreneurs everywhere are starting their own. If you’re looking for a competitive advantage to stand out in the crowd, read on for 5 profitable menu ideas to keep new customers flocking to your truck. 

1. Accommodate Different Diet Choices

Not all customers share the same dietary preferences. For instance, some prefer gluten-free dishes, and others choose not to eat animal products. Your menu should have offerings to accommodate these customers so you won’t have to turn them away. 

You can come up with entirely new menu items that cater to specific diets, such as a separate vegan or vegetarian menu. Or, you can simply be flexible and add or remove ingredients to your normal items based on individual requests. 

2. Sell Easily Customizable Foods

You don’t have to make a new dish for every single dietary preference out there. Even if you wanted to, it’s not practical to have dozens of menu options — especially when you consider the limited storage space your truck will have for ingredients. 

This is where customizable items come into play. A single customizable dish enables you to cater to various preferences; all you need to do is change different key ingredients depending on a customer’s specific diet. Some of the best customizable foods to include in your menu include tacos, salads, and sandwiches.

3. Offer Diverse Drink Options

In the world of quick-service dining, drinks are far and away the most desired grab-and-go items. For this reason, a solid drink menu is a must for any successful food truck. 

Some no-brainer drinks to add to your menu are freshly squeezed lemonades, iced teas, and specialty sodas. Try to add unique options that fit the vibe and style of your truck — but don’t hesitate to include familiar favorites, as well. 

4. Don’t Forget Dessert

Adding dessert to your menu is another great way to get the most out of your truck. Many desserts such as cookies and ice cream are easy to grab and go, which makes them perfect choices for food trucks. Make sure the items you offer are visually appealing so they capture the attention of dessert lovers passing by. Some great options to include are:

  • Cupcakes
  • Artisanal soft-serve ice cream
  • Specialty cookies
  • Fruit-filled hand pies
  • Mini cheesecakes
  • Macarons

5. Sample International Favorites

An international sampler platter is another great item to add to your food truck menu. As the name hints, the platter should feature a diverse assortment of small bites from various countries. This is a way to appeal to customers with a wide range of tastes and preferences while adding an element of uniqueness to your truck as a whole. 

Create Your Custom Food Truck With Legion

Even with the most diverse menus, your business can’t truly thrive without a high-quality food truck that’s customized for you. Well-functioning equipment will ensure you put out the best possible product for your customers, and a physically appealing truck will serve as a marketing tool by attracting attention and helping you stand out. 

At Legion, we believe there’s no such thing as a one-size-fits-all food truck. That’s why we build and design fully customized trucks for our clients. If you’re looking to jumpstart your mobile food business, our team can help! Contact us today to learn more about our many services, from food truck design to construction, branding, and business planning.

Download Your FREE Food Truck Start Up Guide Here!

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Best Food Truck WiFi Providers https://legionfoodtrucks.com/food-truck-equipment/best-food-truck-wifi-providers/ Sat, 20 May 2023 08:00:47 +0000 https://legionfoodtrucks.com/?p=5676232 Food trucks are rewarding for many entrepreneurs. It is even becoming more simplified for business people who use WiFi on their food trucks. With today’s technological trends and increased competition, you want to stay ahead of the game and achieve your goals in real-time.  This is why investing in the best food truck WiFi is […]

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Food trucks are rewarding for many entrepreneurs. It is even becoming more simplified for business people who use WiFi on their food trucks. With today’s technological trends and increased competition, you want to stay ahead of the game and achieve your goals in real-time. 

This is why investing in the best food truck WiFi is essential to attain the full potential that a custom food truck business offers. Read on to learn more about adding WiFi to a food truck.

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Best Food Truck WiFi Providers 

All four networks and carriers operating their national wireless network in the United States offer dedicated WiFi tethering. This includes Verizon Wireless, AT&T, T-Mobile, and U.S Cellular. Networks not part of the four major carriers are called Mobile Virtual Network Operators (MVNO). These carriers run on one or more of the major networks. When choosing a network for your food truck, you should consider the following elements.

  • Cost of internet usage 
  • Speed and connectivity
  • Coverage areas 
  • Features and specifications
  • Battery life 
  • Tethering abilities
  • Service provider 
  • Number of devices supported 

Here are the WiFi options you can use for your food truck. Ensure you compare the specs and choose one that suits your needs and expectations.

Why Add WiFi to Your Food Truck? 

There are multiple benefits to adding WiFi to your food truck. Below are ways WiFi can help you achieve maximum potential when added to your food truck. 

  • Attracts and entices customers to stay at your food truck. 
  • Let you stand out from the crowd amidst the competition within. 
  • Market your business on social media anytime, anywhere you go.
  • WiFi drives business growth, boosts revenue and customer retention 
  • Increases sales and cultivates customer loyalty and trust. 

With millions of people glued to their phones and the internet wherever they go, you want to ensure that you do not lose potential customers for lack of internet connection in your food truck. 

How to Add WiFi to Your Food Truck 

You probably already have a smartphone with tethering capabilities that act as a mobile WiFi hotspot. This capability can supply web access to those around you as long as they have smartphones, computers, or tablets. As a food truck owner, it is possible to tether without additional equipment.

However, a hotspot quickly drains the phone battery. Even if the internet connection is perfect when tethering, you do not want your phone to run out of battery because you will not be able to communicate, and your customers will not access the internet. In this case, you’d want to consider a dedicated WiFi that you and your customers can connect to anytime, anywhere.

People often confuse WiFi hotspots for home wireless internet. WiFi hotspots are suitable for business people like those in the food truck business and frequent travelers. A dedicated WiFi is reliable, stable, and convenient as long as you have the signal. It also allows up to 15 device connections or even more, and the battery can last the entire day. 

Build Your Custom Food Truck Today

Are you ready to upgrade your food truck with the latest technology? Legion’s experienced staff of developers and fabricators will work together to bring new and innovative ideas to your project. With the use of LCD screens, LED lights, Speakers, Entertainment Centers, Point-of-Sale Systems, Neon Lights, and even Wi-Fi, Legion food trucks are the best of the best.

Contact us to start building your custom food truck today.
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How To Bring Food Trucks to Your School This Year https://legionfoodtrucks.com/marketing-a-food-truck/how-to-bring-food-trucks-to-your-school-this-year/ Mon, 08 May 2023 11:00:55 +0000 https://legionfoodtrucks.com/?p=5675737 Food trucks on school campuses have become a growing trend. School districts across the U.S are using custom school food trucks to increase participation in school lunch programs and other vital initiatives. School food trucks can add some excitement to your school campus while providing healthy meal alternatives you do it the right way. And […]

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Food trucks on school campuses have become a growing trend. School districts across the U.S are using custom school food trucks to increase participation in school lunch programs and other vital initiatives.

School food trucks can add some excitement to your school campus while providing healthy meal alternatives you do it the right way. And with more schools are using food trucks to feed their students and teaching staff, this is the best time to join in.

This blog post will explore the trend of school food trucks and provide some guidance on building your own school food truck.

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Why are school food trucks becoming popular?

Food trucks on school campuses represent the growing trend of a healthy diet that benefits your students and faculty. Students get quickly fed up with the same menu in their dining facilities and will stop participating in school lunch programs. Food trucks can cater to students by offering a variety of exciting – and even healthy – food truck menus and easily-accessible facilities on campus. 

School-based food trucks have plenty of room for new ideas. They allow for the exploration of different menus and offer exciting healthy-based menu options for students and faculty. You can extend your dining options for your university campus with a wholesome food truck menu.

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5 Uses For a School Food Truck

#1. Football Games

School sports fans are loud, energetic, and often frequented by hungry fans. For decades, the food available has had no significant change, with popcorn, hot dogs, nachos, and sodas being common. Bringing in a food truck for the school stationed at the sports games is a great way to spice up the menu for football fans to cheer on their team and socialize with friends and family. Offering healthy alternatives may be a welcome change at these events and become a popular choice for regular attendees.  

#2. Charity Events

Food trucks are a great way to cater to the large crowds’ hunger at school-based fundraisers and give back to society. Your truck can reap substantial returns by selling healthy food at school charity events and donating a part of the profits to a charity of the consumers’ choice. You can also benefit from a platform to showcase your menu and acquire new customers who care about the cause you are supporting for their school.

#3. School Dances

A homecoming dance is a much-awaited event for most high school students, and you’re most likely to get a hungry crowd. Socializing, dancing, and photoshoots can take their toll on the stomach. A food truck can offer students an exciting menu during and after the school dance and a way to hydrate while dancing. 

#4. Finals Week

Finals are nerve-racking for most students. Students are busy preparing for their tests. A food truck can offer them the convenience of having food within walking distance and an excellent way to wind down with fellow students. Having healthy food options available during a stressful time in a student’s life can be essential to their performance. A great way to foster education and offer a “study oasis” is to proudly display the healthy food your food truck offers and the brain-boosting benefits that it can provide!   

#5 Lunch Trucks

Another idea is a lunch truck that caters to the mid-day students needing a meal. You can make your lunch truck more convenient by allowing students to use their dining hall IDs to pay for their orders. Another benefit of lunch food-based trucks is flexibility, as school food trucks extend the foodservice activities on campus. 

Students working for a diploma in foodservice management represent a wide range of natural truck operational talents on campus. They may benefit from learning the ins and outs of the business for their future careers. 

Entice Students With A School Food Truck

With a school food truck, you don’t need to be stressed about expanding or building a new dining facility to cater to the growing number of students. All you need is to invest in an affordable food truck and offer exciting menus for both students and staff. Contact us to learn more and start building your truck today.

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